Frank Latta

Frank Latta ’72

Frank with Ugg Boots and a new clean shape.

Frank Latta ’72

Frank Latta on the cover of Surfing World Magazine ’72 photo Bruce Sladden.

 

Frank Latta

Surfing World cover Vol 5 No5 1965.

Denny Childs and Frank Latta

Photo taken by Jack Eden in the early 70’s at the Jackson showroom when Denny Childs kneeling and Frank Latta where the head shapers. Photo Jackson Surfboards.

 

Frank Latta ’63

Classic Frank…style master photo taken by Bob Weeks in ’63.

 

Frank Latta ’73

Frank Latta was the Southsides main competitive force and most successful rider in the early 70’s. This shot taken at The Bells Beach comp at Easter ’73 by Clearline.

 

Frank Latta

In the late 60’s and early 70’s Frank Latta was the hottest surfer on the Southside. What set Frank apart from others was he was able to adapt from the longboard to the short board with relative ease. Frank at the time was a highly competitive surfer and a real  threat and a regular finalist in the local ametuer comps and pro ams surfing against the likes of Nat, Midget, Spencer and Lynch.

Frank Latta Logo

Circa 70’s Frank Latta’s custom shape logo.

Frank Latta ’69.

This advertisement appeared in Surfing World in  ’69 featuring Frank Latta who was head shaper and sponsored surfer for the fresh new brand called Steve Core Surfboards. Both Steve and Frank had worked together at other local Board manufactures when they branched out on their own in a factory at Taren Point. The venture  lasted about 1 year.